The paper is putting the views of linguists to cultural things. I choose Hipsters.

so for your pleasure, here is how to be a hipster in 10 minutes or less:

1. Straight hair is a MUST
2. Old band shirts, or local bands that no one has heard of, make sure they are a tight fit.
3. Cardigans, every color, every style. 
4. Bracelets, Bracelets, Bracelets.
5. THICK black rimmed glasses, mainly the ones you get at 3D movies with the lenses popped out.
6. Listen to the most random, hard to find artists, anything else is super shitty.
7. Skinny Jeans/Jeggings/Leggings/Leg Warmers, wearing more than one of them makes you even more of a hipster. 
8. Travel in packs.
9. American Apparel, If its a small clothing company, and they use American Apparel, BUY BUY BUY
10. Floral prints, Dresses, Sweaters, Scarves

=D